Why has The Economist transformed its own font?

.YOU MAY not know it, but different typefaces generate various emotions. Serif font styles, along with little strokes in the end of letters, are typically discovered in publications and papers. They appear dependable as well as reliable.

Sans serif typefaces, which are plain, can easily appear modern as well as informal. Visual consistency provides audiences a feeling that they understand where they stand up it assists to develop count on. In the case of The Financial expert, it sets the tone for our writing.