.2024 has been an inconsistent year for adtech funding.U.S.-focused adtech start-ups, once adapted to getting billions in venture capital annually, have actually reared almost $360 million up until now this year, putting it on course to be the industryu00e2 $ s slowest year in over a decade, every Crunchbase data. That lag is because of market concentration, enhanced governing stress, and also economical uncertainties.ADWEEK spoke to 5 VCs that continue to buy adtech firms, despite these problems, about what they are actually searching for and also what they steer clear of. Perhaps unsurprisingly, these entrepreneurs are targeting opportunities in privacy-focused modern technologies as well as industry-specific areas such as connected TV.